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Anuncio Ridley Scott - Hennessy

Ridley Scott returns to advertising with a commercial for Hennessy

Ridley Scott returns to advertising after 15 years to shoot a commercial for Hennessy cognac brand.

No need to talk about Ridley Scott. Everyone knows his films, but few young people know that the acclaimed filmmaker began his career conducting advertising campaigns. Surely you will remember one of his most praised works: The “1984” commercial for Apple.

Now, after 15 years he has returned to carry out the Hennessy cognac brand advertising campaign. Entitled “The Seven Worlds”, the ad explores the seven tasting notes found in the Hennessy X.O.

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Anuncio infinito de Old Spice

The infinite Old Spice Commercial: “The longest commercial”

Old Spice has launched an infinite commercial in its latest advertising campaign: “The longest commercial.”

We like the crazy advertising campaigns of Old Spice. They are fun, absurd and hilarious campaigns to make known all their products for men. Now, has launched an original advertising campaign to promote the brand. Under the slogan “Smell Amazing Forever” we see a commercial that never ends. The infinite Old Spice commercial shows us an ad inserted in another ad, which in turn is in another ad.

A space-time loop to bring us the longest ad in history. Of 14 hours of duration, it was emitted in the channel Woohoo, becoming the longest commercial of the television.

Titled “O Filme Infinito”, the brand was attended by the actor and ambassador of the brand Terry Crews. According to Vitor Fernandes, Marketing Director of Old Spice Brazil; “The idea for the whole project came from the new Old Spice technology, Durascent, that makes you smell good forever.”

The campaign has had TV capsules, as well as short ads (like this one) on social networks. If you want (and have time) to see the full commercial, you can see it at: www.ocomercialinfinito.com.br

Anuncio de Coca-Cola Together

The beautiful Coca-Cola Commercial: “Together is Beautiful”

The Coca-Cola commercial celebrates diversity with a beautiful animation movie: “Together is Beautiful”

The ads of Coca-Cola do not usually leave indifferent. They are usually cut by the same way, but have the ability to continue surprising us. This is the case of “Together is Beautiful”, the last Coca-Cola commercial to celebrate diversity.

The commercial was aired during the Super Bowl break (you can see the best ads here). While millions of friends, families and rivals were gathered watching the game, Coca-Cola launched a commercial to remember that the differences are always beautiful.

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The Best Super Bowl Commercials

The Best Super Bowl Commercials

The Best Super Bowl Commercials

The best Super Bowl commercials between Los Angeles Rams and the New England Patriots.

Another year of SuperBowl arrives. And as always, in Telling, advertising agency brings you the best SuperBowl commercials. The moment of the year where all brands want to be. A space that has been seen by more than 100 million people live, and many more in later days.

You can almost say that we see a bit of a match between so many pauses, announcements and trailers. During the three and a half hours of the event, 50 minutes are advertising space. What was the best Super Bowl commercials? We leave you with the compilation of the #SuperBowlCommercials.

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Anuncio de Toyota - Toni

“Toni” is the commercial of Toyota starring a female footballer

The commercial of Toyota is played by Antoinette “Toni” Harris, a football player.

2018 was a year where the ads claiming the change in society were protagonists. Many marked by the inevitable female irruption in all areas of society. This line is that Toyota followed to present its commercial that will be broadcasted during the SuperBowl.

The protagonist is Antoinette “Toni” Harris, a football player whose desire is to play the SuperBowl some day. Toni has been breaking barriers in his progression to the elite. Currently, she plays as a position player at East Los Angeles College, when all college students normally play kickers.

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Anuncio de Michelob Ultra

A Michelob ULTRA commercial: “Only worth it, if you can enjoy it.”

Michelob ULTRA commercial is the starting signal for the SuperBowl Commercials.

At the beginning of February the SuperBowl is held, the show by reference in the world of sports. An event that gathers millions of spectators in front of the television and that brands do not miss. Many release the ads during the already popular break of the SuperBowl and many take the opportunity to launch the previous week.

This is the case of the Michelob ULTRA beer, which, with a simple announcement and claim, warns us that we should love what we do to make it worthwhile.

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Anuncio de Axe - Whoa Whoa Whoa

Axe commercial: “You’re hotter when your’re chill” | Telling Advertising

Axe commercial encourages us to be more natural if we want to meet someone.

Axe advertising campaigns have always been marked by the same pattern. Directed to the male audience, many of their campaigns have had a male chauvinist accent. The consequences of the “Axe Effect” have left the mark out just when barriers are being demolished and brands are getting on the train.

Axe commercial is a criticism of his previous campaigns to start building a brand image more in line with current times. Thus, it encourages us to be more natural if we want to know someone.

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Anuncio de Durex | Sexualidad Femenina

The Durex commercial that talks about female sexuality

The Durex commercial speaks of one of the traditional taboos of advertising: Female sexuality.

Recently, Gillette’s commercial spoke openly of traditional masculinity, how we should change that attitude of men towards the world. A controversial commercial, Gillette had been the first of advertising aimed at men.

Now, the latest Durex commercial dares with one of the traditional taboos of advertising: female sexuality. The campaign, maked by Havas London, recounts all the victories that women have achieved to eradicate the prejudices of society. But in sex, there are still very traditional behaviors. One of them is female lubrication.

“Why do we continue to endure uncomfortable sex?” is one of the questions posed by the Durex commercial. And is that according to a study of the brand, less than 50% do something to avoid it. Many prefer to feel discomfort during sex rather than talking to their partner.

According to Claudia Bencini, Senior Brand Manager of Durex, the brand wants to free women from this sexual discomfort. And of course, sell Durex Naturals Intimate Gel.

Via | Reason Why

Film animado de 7up "Libres de azúcar"

The spectacular animated film of 7up: “Free of sugar”

The animated film of 7up “Free of Sugar” presents an animated piece of the highest quality.

Usually when advertising agencies are commissioned an advertising campaign or an ad, we usually think of commercials filmed in real environments. It rarely occurs to us to carry out animated advertising campaigns.

This is what the 7up soft drink brand has done to present us its latest campaign: “Free of sugar”. The animated film of 7up is directed by Brazilians Vetor Zero and directed by Diogo Kalil. A work of the highest quality rarely seen in an advertising campaign.

And is that 7up takes sides in the current trends in the world of food. Drinks with less sugar and artificial flavours, looking for that public that wants to abandon the sugary drinks of a lifetime.

With an aesthetic of vintage style, the characters of the animated film of 7up sail through a cloying ocean to reach a world free of sugar, as are the lands of 7Up.

Via | Reason Why

Discotea de Ikea para ir a dormir

The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

Anuncio de Disneyland Paris

The cute Disneyland Paris commercial: “The Little Duck”

“The Little Duck” it’s the start of the new brand positioning of Disneyland Paris.

It has been 27 years since the Disneyland Paris amusement park opened its doors. During this time all of their promotional campaigns have focused on families and travel packages. A strategy based on publicizing the park through offers, breaks and vacations.

With the new advertising campaign, the park launches a new brand positioning.“Where magic becomes reality” is the new claim they want to communicate. A place where the fantastic meets the real, being a magical destination for children from all over the world.

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Anuncio de Wallmart Coches icónicos

Walmart ad ad with the most iconic movie cars

The Walmart ad features the most iconic cars in the cinema.

Nostalgia is a powerful ally for brands. It produces a psychological well-being to us since to recreate in the memories raises the spirit and increases the self-esteem. Brands know this and that is why more and more advertising campaigns are making use of nostalgia as the main axis. Here are some examples of MoneySuperMarket campaigns or ING Direct’s latest advertising campaign. And so it is used by the Walmart ad issued during the gala of the Golden Globes.

The American department store has wanted to promote its new online ordering service with store collection with some very special protagonists: The most iconic cars in the history of cinema.

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Anuncio de Navidad de Cruz Roja

The Red Cross Christmas ad shows Santa Claus in a war zone

The shocking Red Cross Christmas ad tells us about Santa’s visit to a war zone.

So far the Christmas ads had been characterized by having that touch of nostalgia and melancholy. And the Red Cross has taken care to take all the nonsense off us. As? taking Santa to a war zone.

The Christmas announcement of the Red Cross wants to remove our conscience so that we realize that many children are going to spend a harrowing Christmas. “A global problem,  we must reflect” according to Gary Freedman, director of the ad, made by the agency Adam & eveDDB.

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Anuncio de navidad de Toys'R'Us

Toys’R’Us Christmas ad: “The gift is you”

The Toys’R’Us Christmas ad takes out the child inside of us.

Little by little the marks are showing their ads of Christmas. After seeing the fantastic ads of John Lewis, Sainsbury’s or Ikea, now it’s the turn of the American toy’s store Toys’R’Us.

The Christmas ad of Toys’R’Us wants adults to recover the illusion and magic of Christmas, taking out the child that we all have inside. The stress of work, christmas shopping and the pressure of society are reasons why adults have been losing the magic for these holidays.

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Anuncio de Navidad de Burberry

A sophisticated Christmas ad by Burberry

The Burberry Christmas ad is a sophisticated story with British celebrities.

Burberry delighted us in 2016 with a short film where he explained the story of the founder of Burberry to celebrate the 160th anniversary of the brand. Starring Gleeson and Miller, he told us the story of the brand’s first customers.

That commercial was of such quality that it caught the attention of all those who are dedicated to advertising. And now they present their ad for these holidays. A sophisticated advertisement of British taste and very well executed.

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