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Anuncio de Heinz - 150 años

Heinz’s commercial celebrates 150 years of clean dishes

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Heinz’s commercial celebrates 150 years and is proud to leave the dishes clean.

The popular food brand Heinz celebrates 150 years. It seems like yesterday when H.J. Heinz started his food business in 1869. Its flagship product, ketchup, was launched seven years later with a recipe that still amazes everyone.

His landing in the United States made the brand and the bottle an American icon. In the hands of the agency DDB turned the product into the sales leader in its sector. Artists like Andy Warhol were commissioned to put Heinz in the history books of advertising with their colorful designs.

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Anuncio de guitarras Lakewood

The emotional commercial of Lakewood guitars: “Wake her soul”

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The commercial of Lakewood guitars is a little hidden gem: “Wake her soul”

We live in an era of advertising fast-food, where everything is consumed instantly. Social networks set the pace and advertising campaigns adapt to Instagram Stories. The result, short moments, that are recorded in our retina and easily forgettable.

One of the solution of the brands before this paradigm is to generate many campaigns. So, when the first wave of ads has not yet finished, they start with a second wave to give continuity. And with this strategy they drag the other brands to do the same.

But sometimes advertising gives us some jewels, although each time it costs more to find them. In the telling advertising agency we know that a good storytelling allows the brand to build a solid foundation with which to grow later. This avoids following trends and falling into the advertising fast-food where everything is worth a handful of likes.

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Anuncio de Gatorade | Make them Sweat

The spectacular Gatorade commercial: “Make them Sweat”

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The Gatorade commercial “Make them Sweat” show us funny scenes of elite football players.

Gatorade is the official drink of UEFA, and so he wanted to demonstrate in his new global campaign. A campaign focused on those sensations that the big stars provoke in their rivals.

“Make them Sweat” is the Gatorade commercial starring Messi and Gabriel Jesus as big claims. At the same time, we also see female and male soccer players who turn to the same concept: “Make them sweat”.

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Top Commercials of History: "Bouncing Balls" by Sony

Top Commercials of history: “Bouncing Balls”, by Sony

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Top Commercials of History: "Bouncing Balls" by Sony

We analyze the best commercial of the first decade of this century: “Bouncing Balls”, by Sony.

It was the year 2005 when Sony launched its Bravia TV, whose colors were unrivaled in the products of the competition. And his advertising campaign was not going to be left behind. The campaign “Color like no other” marked a turning point in the world of advertising, the kick-off to what we know today as “Branded Content” bringing together dozens of bloggers taking photos at the set.

More than 250,000 colored balls were used and the budget exceeded 25 million dollars. The objective? create a strong visual impact but convey a simple message: “Color like no others”. Today, in our top commercials of history, we analyze Sony’s “Bouncing Balls”: The best commercial of the decade.

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Shared Dream, de Nike

Nike’s Shared Dream tells a beautiful story of friendship

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Nike follows his “Dream Crazy” with “Shared Dream” where tells a beautiful story of friendship.

In the 30th anniversary of the slogan Just Do It, Nike wanted to launch a series of campaigns based on “Dream Crazy”. For this he has expanded his slogan with “It’s only crazy until you do it” to get a new creative strategy. Embedded in this strategy has revolutionized the policy with “Dream Crazy”, and vindicate feminism in sport with “Dream Crazier”.

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Historia de Mercedes-Benz: The Journey that changed everything

Mercedes-Benz history: The Journey that changed everything

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“The Journey that changed everything” tells us a very important part of the history of Mercedes-Benz.

For a long time, having a Mercedes-Benz car was something completely aspirational. Many people wanted it, but very few could afford it. Having a Mercedes was synonymous with status, luxury, power. A label with which the brand has always felt comfortable and has known how to play their cards by taking models each more spectacular, in design, performance and price.

Everything changed when they realized that their target audience was greater and that many were starting to die. They should start targeting a younger audience to expand target if they wanted to survive. Thus, they began little by little to change their advertising campaigns, doing funny marketing actions in Zurich, or winks to the community as the Mercedes commercial based on Stranger Things.

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Anuncio de Ralph Lauren - Family is who you love

The emotional Ralph Lauren commercial: “Family is who you love”

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The emotional Ralph Lauren commercial is about the family and introduces a homosexual couple for the first time.

Brands are changing the way they communicate with consumers. All are introducing the concept of storytelling in their ads to demand what society is asking for: a more egalitarian world, without discrimination of any kind. Thus, we see campaigns like Dove, which with #ShowUs tries to modify the vision that brands have always had about the role of women in advertising.

Now it is the turn of Ralph Lauren, who begins to adopt the concept of diversity in all its communication. Ralph Lauren’s latest ad, entitled “Family is who you love” wants to reclaim the concept of family.

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Anuncio de Bianco | The Lift

The emotional Bianco commercial is a love story in an elevator

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Bianco commercial is an emotional love story to encourage us to start a conversation.

In advertising, storytelling is a way of telling a story that connects us with the consumer and creates a link with it. And thanks to online platforms, brands can unleash their creativity without limitations.

This is the case of Bianco’s ad and his love story in the elevator. Bianco is a Danish fashion brand with a strong online presence around the world. And his last campaign encourages us to leave behind our insecurities. Titled “The Lift”, the ad is a story of a boy and a girl who match in the elevator, but neither of them dares to talk to the other. Thus, his thoughts guide us through a fictitious love story that takes place in the heads of the protagonists. A simple and effective love story that makes us be hooked to the screen until we know the final outcome.

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Spot de Apple | Privacy Matters

The funny Apple commercial in its commitment to privacy

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The Apple commercial tells us about their commitment to privacy in their devices.

Apple is a company that has always taken privacy in its devices seriously. This has generated numerous problems with the authorities, such as the case of the San Bernardino shooting and how he denied the FBI to unblock the iphone from those responsible.

With each new iteration of its flagship products and new ways to unlock them, Apple adds a new layer of security to prevent someone else from unlocking your phone.

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Anuncio de Kondomeriet

The suggestive Kondomeriet commercial, an erotic products store

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The Kondomeriet commercial is a suggestive succession of foodporn images.

The most important sex shop in Norway turns 30. 30 years of worship of pleasure, disobedience and innovations in the art of sex enjoyed by Norwegians. And they wanted to celebrate the anniversary in a very special way.

The Kondomeriet commercial is an ode to #FoodPorn, the popular Instagram hashtag when we refer to a meal that, as good as it is, is pornographic.

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Best Adidas Commercials

TOP5: Adidas best commercials

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Best Adidas Commercials

Advertising history. We reviewed the five best Adidas commercials throughout its history.

The history of Adidas has been defined as an authentic family soap opera. In his day we reviewed the story of Adolf and Rudolf Dassler in our article “Adidas vs. Puma, the story of two brothers confronted”; in the 40s the rivalry between brothers caused the split of Rudolf Dassler that led to the creation of the Puma brand.

After many family disputes between brothers, children and nephews, the Adidas house was bought in 1990 by Bernard Tapie, French businessman and former president of Olympique de Marseille for 243 million euros.Two years later, bankruptcy came to them. Nike took advantage of the situation to break into the European market with aggressive marketing campaigns. The hiring of world-class players was ahead of its time and gave us some of the best ads in history: “Good vs Evil” and “Airport”.

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Anuncio de Nike - Dream Crazier

An advertising campaign by Nike starring the great athletes: Dream Crazier

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Nike continues with its series of campaigns encompassed in the “Just Do it” with “Dream Crazier”, starring the great athletes.

Nike continues with its acclaimed series of campaigns encompassed in the slogan “Just Do it”. It marks 30 years of the famous tagline that changed the history of Nike and gave us some of the best nike ads in history. Now, after revolutionizing politics with “Dream Crazy” and vindicating the role of women in Mexico with “Together, unstoppable”; Nike returns with “Dream Crazier”, an ad starring only women.

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Anuncio Ridley Scott - Hennessy

Ridley Scott returns to advertising with a commercial for Hennessy

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Ridley Scott returns to advertising after 15 years to shoot a commercial for Hennessy cognac brand.

No need to talk about Ridley Scott. Everyone knows his films, but few young people know that the acclaimed filmmaker began his career conducting advertising campaigns. Surely you will remember one of his most praised works: The “1984” commercial for Apple.

Now, after 15 years he has returned to carry out the Hennessy cognac brand advertising campaign. Entitled “The Seven Worlds”, the ad explores the seven tasting notes found in the Hennessy X.O.

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Anuncio infinito de Old Spice

The infinite Old Spice Commercial: “The longest commercial”

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Old Spice has launched an infinite commercial in its latest advertising campaign: “The longest commercial.”

We like the crazy advertising campaigns of Old Spice. They are fun, absurd and hilarious campaigns to make known all their products for men. Now, has launched an original advertising campaign to promote the brand. Under the slogan “Smell Amazing Forever” we see a commercial that never ends. The infinite Old Spice commercial shows us an ad inserted in another ad, which in turn is in another ad.

A space-time loop to bring us the longest ad in history. Of 14 hours of duration, it was emitted in the channel Woohoo, becoming the longest commercial of the television.

Titled “O Filme Infinito”, the brand was attended by the actor and ambassador of the brand Terry Crews. According to Vitor Fernandes, Marketing Director of Old Spice Brazil; “The idea for the whole project came from the new Old Spice technology, Durascent, that makes you smell good forever.”

The campaign has had TV capsules, as well as short ads (like this one) on social networks. If you want (and have time) to see the full commercial, you can see it at: www.ocomercialinfinito.com.br

Anuncio de Coca-Cola Together

The beautiful Coca-Cola Commercial: “Together is Beautiful”

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The Coca-Cola commercial celebrates diversity with a beautiful animation movie: “Together is Beautiful”

The ads of Coca-Cola do not usually leave indifferent. They are usually cut by the same way, but have the ability to continue surprising us. This is the case of “Together is Beautiful”, the last Coca-Cola commercial to celebrate diversity.

The commercial was aired during the Super Bowl break (you can see the best ads here). While millions of friends, families and rivals were gathered watching the game, Coca-Cola launched a commercial to remember that the differences are always beautiful.

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