Posts

Motivador Anuncio de Lebron James

The motivating LeBron James commercial with Rimowa

The motivating commercial of LeBron James to present the new line of suitcases Rimowa.

Rimowa is a German brand that is dedicated to the manufacture of high quality suitcases and accessories. It was founded in 1898 in Cologne, Germany. The brand has always moved in the luxury sector thanks to the high quality of its products. And he has always felt comfortable making collaborations with other German brands, such as Lufthansa and Porsche.

Now he turns 120 and celebrates with his advertising campaign “Never Still”. In 2018 he presented numerous short films with several athletes and designers. Roger Federer, Virgil Abloh and chef Nobu Matsuhisa. They were some of the celebrities and this year it’s the turn of LeBron James.

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Anuncio de ING Fútbol Femenino

ING’s commercial for the Dutch women’s football team

The rocker ING commercial for the Dutch women’s football team.

There is little time for the Women’s World Cup to be held and this year the brands are showing its best. The first to give the shot was Commerzbank with its commercial for the German team. Then came Nike with his spectacular “Dream Further” to leave us surprised.

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Anuncio de Nike para el fútbol femenino

Nike’s commercial for women’s soccer that has impacted the world

Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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Anuncio Selección Alemana de Futbol Femenino

Germany’s Women’s World Cup advert

The Germany’s Women’s World Cup advert shows the discrimination they have suffered because they are women.

Women’s football starts to be fashionable. In our country stadiums begin to fill and teams are more and more competitive in Europe. And, although progress is being made, we are still a long way from the female elite teams.

This summer the women’s world cup is celebrated in France and to celebrate it, the German women’s football team has made a tremendous ad to denounce the discrimination that soccer players still have today. We still like it more than that fantastic ‘Unstoppable For Iceland’ that left us all with our mouths open.

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Anuncio de Gillette - First Shave

The emotional Gillette’s commercial: “First Shave”

Gillette’s ad evokes the first shave that many men have done in their lives.

Gillette continues with its controversial advertising campaign. Its premiere with “The best a man can get” giving a twist to his concept created more than 30 years ago burned social networks with many detractors.

The reason? The adaptation of the slogan to the times that are running and everything a man can be today. An initiative that many beauty brands are adapting, thus capturing the feeling of society.

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Anuncio de Vueling - Enamórate de la vida

The Vueling commercial gives the kick-off to the summer

“Fall in love with summer” is Vueling’s new ad that gives the kick-off to the summer.

We are near June and the brands are starting to launch their summer campaigns. It is an attempt to advance to the star campaign of the summer: The one that Estrella Damm that is launched just before San Juan.

That is why Vueling has launched “Fall in love with summer”. The commercial with which the airline wants to seduce us to escape this summer. And is that we all smile when we play a holiday plan, a silly smile that tells us … we are in love with summer.

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Anuncio Federación de Cardiologia | Oh My Dog

The Federation of Cardiology ad encourages us to have a dog

“Oh my Dog” is the new commercial from the Federation of Cardiology: Having a dog can save our lives.

It’s official, we’re fans of the campaigns of the French Federation of Cardiology. Last year, “Lucky Day” slipped into the top ten ads of 2018 with an original, fun and unexpected proposal.

Now, after the success of that campaign, they return with “Oh My Dog”, a new spot that warns us that having a dog is not saving our lives.

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Anuncio de Coca-Cola | Vivamos más retornable

The Coca-Cola Commercial encourages us to waste less with “Let’s live more returnable”

“Let’s live more returnable” It is the last Coca-Cola commercial that encourages us to be more sustainable by returning waste.

In the telling, advertising agency we love the advertising campaigns carried out in Argentina. There is a lot of talent and creativity in the country, qualities that are rewarded year after year at the Cannes Advertising Festival. And more particularly, the creative department of Coca-Cola that has been providing great advertising campaigns for years.

So we remember the fantastic “Being Parents” where they explained the ups and downs of a couple and their first child. They have also had time to claim with “You had to be born here.”

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Anuncio de Nike con Caster Semenya

The Nike Commercial supporting Caster Semenya

The latest Nike commercial, starring Caster Semenya, shows us the culture of effort and overcoming in sports.

Nike wants the year of the celebration of the 30th anniversary of the slogan Just Do It to be big. They started a series of controversial marketing campaigns supporting Colin Kaepernick. Then comes the ads “Dream Crazier” starring female athletes and “Shared Dream” where they explained a beautiful story of friendship.

Now they bring us their last campaign, in support of the athlete Caster Semenya. Caster has been “forced” by the athletics federation (IAAF) to take some pills to lower their testosterone level because it distorted the competition.

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Anuncio de GAA "Where we all belong"

The emotional GAA commercial “Where We All Belong”

The emotional GAA commercial is a tribute to those people who give everything without expecting anything in return.

The Gaelic Athletic Association (GAA) is one of the largest sports organizations in Ireland. It is a community-based organization run by volunteers for more than 100 years, when it was founded in 1884. Promotes Gaelic games such as Hurling, Soccer, Handball and Rounders. Their work is essential in Irish society and this is not understood without the GAA. It also promotes the Ladies Football and Camogie.

Now they have launched an advertising campaign to celebrate that we all have a place that belongs to us. “Where We All Belong” is a tribute to all the volunteers that make the day to day of the GAA possible with all its components.

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Anuncios de Lenovo | #NoMoreExcuses

A funny Lenovo’s commercials for the education sector

Lenovo’s commercials for the education sector will throw away all the excuses you have for not doing homework.

Lenovo, the Chinese multinational manufacturer of computers, tablets and smartphones has launched to the conquest of the education sector. With its new campaign #NoMoreExcuses wants to break into the products for students.

To do this, he has devised a series of ads recalling those moments in which students have made excuses not to hand in their homework.

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Anuncio de Heinz - 150 años

Heinz’s commercial celebrates 150 years of clean dishes

Heinz’s commercial celebrates 150 years and is proud to leave the dishes clean.

The popular food brand Heinz celebrates 150 years. It seems like yesterday when H.J. Heinz started his food business in 1869. Its flagship product, ketchup, was launched seven years later with a recipe that still amazes everyone.

His landing in the United States made the brand and the bottle an American icon. In the hands of the agency DDB turned the product into the sales leader in its sector. Artists like Andy Warhol were commissioned to put Heinz in the history books of advertising with their colorful designs.

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Anuncio de guitarras Lakewood

The emotional commercial of Lakewood guitars: “Wake her soul”

The commercial of Lakewood guitars is a little hidden gem: “Wake her soul”

We live in an era of advertising fast-food, where everything is consumed instantly. Social networks set the pace and advertising campaigns adapt to Instagram Stories. The result, short moments, that are recorded in our retina and easily forgettable.

One of the solution of the brands before this paradigm is to generate many campaigns. So, when the first wave of ads has not yet finished, they start with a second wave to give continuity. And with this strategy they drag the other brands to do the same.

But sometimes advertising gives us some jewels, although each time it costs more to find them. In the telling advertising agency we know that a good storytelling allows the brand to build a solid foundation with which to grow later. This avoids following trends and falling into the advertising fast-food where everything is worth a handful of likes.

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Anuncio de Gatorade | Make them Sweat

The spectacular Gatorade commercial: “Make them Sweat”

The Gatorade commercial “Make them Sweat” show us funny scenes of elite football players.

Gatorade is the official drink of UEFA, and so he wanted to demonstrate in his new global campaign. A campaign focused on those sensations that the big stars provoke in their rivals.

“Make them Sweat” is the Gatorade commercial starring Messi and Gabriel Jesus as big claims. At the same time, we also see female and male soccer players who turn to the same concept: “Make them sweat”.

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Top Commercials of History: "Bouncing Balls" by Sony

Top Commercials of history: “Bouncing Balls”, by Sony

Top Commercials of History: "Bouncing Balls" by Sony

We analyze the best commercial of the first decade of this century: “Bouncing Balls”, by Sony.

It was the year 2005 when Sony launched its Bravia TV, whose colors were unrivaled in the products of the competition. And his advertising campaign was not going to be left behind. The campaign “Color like no other” marked a turning point in the world of advertising, the kick-off to what we know today as “Branded Content” bringing together dozens of bloggers taking photos at the set.

More than 250,000 colored balls were used and the budget exceeded 25 million dollars. The objective? create a strong visual impact but convey a simple message: “Color like no others”. Today, in our top commercials of history, we analyze Sony’s “Bouncing Balls”: The best commercial of the decade.

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