Tim Hortons’ christmas commercial is an emotional story about equality

Anuncio de Tim Hortons para Navidad

“We are all made of the same snow” is Tim Hortons’ emotional commercial for Christmas.

Few brands are left to launch their Christmas campaigns. The last to do so has been Tim Hortons, the Canadian coffee-restaurant brand, and it does so with a message of equality.

Canada is a country inhabited by people from different places, with a hodgepodge of different ethnicities coexisting without problems. And Tim Hortons has wanted to reflect it in his Christmas campaign with “Snowpeople”, where we see different families build the typical snowmen in the garden of their houses.

Read more

Apple’s Christmas commercial promotes its HomePod Mini

Anuncio Apple | Magic of Mini

“The Magic of Mini” is Apple’s Christmas commercial promoting its HomePod Mini.

It is not that Apple’s Christmas commercial has been made to wait, it is that the Christmas commercials have been advancing in recent years. The beginning of December marked the start and the bulk appeared two weeks before the festivities. Now everything has changed, the globalization of Black Friday as well as the need to advance Christmas shopping have forced brands to launch their Christmas campaigns in mid-November.

After the successful commercials of Coca-Cola, Amazon or Lotteries, it is the turn of another of the Christmas classics: Apple. And this year he wanted to promote his brand new product, aware that it could be a best seller this holiday season: The HomePod Mini.

Read more

Carrefour’s Christmas commercial has a letter as its main axis

Anuncio de Navidad de Carrefour | The Letter

“The Letter” is Carrefour’s Christmas commercial with a letter as the main axis.

This year is especially difficult for those who want to celebrate Christmas in a traditional way. During the current situation, we recommend not shopping in malls with crowds of people, or getting together to celebrate family holidays. The recommendation from the telling, advertising agency is to have common sense and good sense these days. We can celebrate these days, but heeding the government’s recommendations. For those who want to give gifts, choose to buy in the local store and on days with less influx.

Department stores are aware and that is why they are promoting online shopping with delivery service. This is the case of Carrefour’s Christmas ad, which takes advantage of the context to reinforce its brand purpose.

Read more

“Victory Swim”: Nike’s powerful commercial for its new swimsuits

Anuncio de Nike | Victory Swim

Nike presents its new line of swimsuits with “Victory Swim” a powerful commercial to empower women.

It is worthy of example what Nike is doing with its communication. It has found a line that allows it to continue growing as a brand without leaving behind its values. When it seemed that it had already peaked in the world of advertising, they surprised with “Air”. When they could not aspire to excel, they changed the pattern with the sponsorship of Colin Kaepernick and his stance against Trump. And in the midst of a pandemic they managed to launch one of the most brutal spots in recent years with “You Can’t Stop Us”.

Now they are taking another step in advertising excellence with their ad to present their new line of swimsuits. A series of women’s full coverage swimsuits and hijabs to make swimming more inclusive.

Read more

Absolut’s animated commercial: “It’s in our spirit”

Anuncio animado de Absolut | "It's in our spirit"

Absolut’s animated commercial is a spectacular short titled “It’s in our spirit.”

In the telling advertising agency we love advertising campaigns carried out in animation. In its day we value the best animated commercials, pieces of tremendous quality that due to their condition are timeless.

We are aware that animation is not an easy resource for brands. It requires time, patience and precision, qualities that unfortunately are not distilled in a world where communication is consumed in fast food mode. But despite everything, real gems continue to arrive.

This is the case of the latest Absolut campaign, a spectacular animated short to encourage us to socialize again whenever possible.

Read more

McDonald’s Christmas commercial for 2020 brings out our Inner Child

Anuncio de Navidad de McDonald's | Inner Child

“Inner Child” is McDonald’s Christmas commercial for 2020 that reminds us of the child in us.

The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with “The Letter” and that John Lewis and Sainsbury’s have not been able to reach for the moment, it is McDonald’s turn.

La multinacional americana ha lanzado su anuncio de Navidad para recordarnos el niño que llevamos dentro. Con “Inner Child” buscan el lado más sentimental del consumidor y que, a pesar de la situación tan complicada que estamos viviendo, el niño que llevamos dentro siempre nos acompañará.

Read more

Sainsbury’s Christmas advert: “Food is Home. Home is Christmas”

Anuncio de Sainsbury's de Navidad

Sainsbury’s Christmas advert is an exercise in nostalgia for better times.

The UK supermarket chain is one of John Lewis’s great rivals when it comes to making Christmas adverts. Every year the two networks try to improve and win the title of best Christmas advertisement. There have been years in which the dispute has been close, others in which it has not. But there is certainly a commendable effort to improve and differentiate yourself from the rest.

Some of Sainsbury’s Christmas adverts have won the award for best Christmas holiday advert. We all surely remember the fantastic story of the First World War, the catchy song sung by James Corden in “The Greatest Gift” or the best Christmas advertisement of 2017 “Every bit of Christmas”.

For this 2020, Sainsbury’s has prepared a separate campaign in three parts. The motto “Food is Home. Home is Christmas” wants to convey a message of unity and familiarity.

Read more

Amazon’s Christmas Commercial: “The show must go on”

Anuncio de Navidad de Amazon | The show must go on

Amazon’s Christmas commercial invites us to keep going despite the pandemic.

The Christmas commercials are each year the most anticipated. It is, along with the Super Bowl, the time when brands throw all the meat on the grill. One of the most active brands is Amazon, which has one of the peak moments of the season in its Christmas campaign. And it is the first to present a Christmas advertisement linked to the pandemic that we are experiencing.

A totally different ad than the Christmas ads made previously and that had their boxes as the main protagonists. And that is the challenge that brands face for this Christmas campaign, a balance between the commercial and the emotional message in a world radically different from last year.

Read more

The emotional Volvo commercial and the seat belt: “A Million More”

Volvo’s emotional commercial shows its proud about seatbelt implementation.

The three-point belt was first implemented on a Volvo PV 444 to minimize damage in accidents. The car also featured a laminated windshield and a body with an anti-impact structure.

Immediately, the press and citizens threw their hands at their heads. A pressure very similar to the one that currently arises on compromised issues but without the existence of the internet.

Now, the Swedish brand is taking heart from the decision it made in its day with “A Million More”, an emotional advertising campaign.

Read more

Tencent’s emotional ad tells the story of two brothers

Anuncio de Tencent | Change for Good

Tencent’s emotional commercial tells the story of two brothers who save money to buy a phone.

Tencent Holdings Limited is a Chinese multinational that is dedicated to providing internet products and services. A company that dominates in its country everything that sounds like the Internet and globally the video game sector is one of the most unknown brands in the West. Something like the elephant in the room that nobody sees, it will be because of its low communication profile.

Since it was founded in 1998 by Ma Huateng and Zhang Zhidong, its growth has been exponential. Little by little it has a dominant presence in the video game sector. Control Riot Games, Supercell, and Grinding Gear Games; owns 40% of Epic Games; and has a presence at Ubisoft and Blizzard. Or what is the same, League of Legends, Fortnite, Brawl Stars, Clash of Clans, PUBG and World of Warcraft. They has so much power that President Donald Trump has put in its spotlight.

Well, now the company has launched a publicity campaign on the occasion of “99 Giving Day”, the most popular annual charity festival in China, sponsored by the Tencent Charity Foundation and thousands of other charities, companies, celebrities and the media. .

Read more

The best Coca-Cola commercials of the decade (2010-2020)

The Best Coca-Cola Commercials of the decade

We list the best Coca-Cola commercials of the decade, from 2010 to today.

At the telling advertising agency we love Coca-Cola advertising campaigns. Without a doubt, the brand of brands when we talk about advertising and marketing campaigns.

The American multinational has been advertising since 1886 since it placed its first advertisement in the Atlanta Journal. Since then, it has not stopped innovating and surprising with its advertising.

In its day, let’s list the best Coca-Cola commercials in its history. A list that we recommend you read here, and in which we find jewels such as the Christmas ads or the mythical “For all”, which became the best Coca-Cola ad in history.

Ok, now we are going to list the best Coca-Cola commercials, which have aired from 2010 to the present. Authentic jewels that deserve to be among the best spots of the brand.

Read more

The Oreo commercial between a father and his daughter: “Proud Parent”

Anuncio de Oreo | Proud Parents

The Oreo commercial is a sweet story between his father and his daughter bringing his girlfriend home.

Oreo ad campaigns are usually upbeat and fun. But for their latest advertising campaign they have chosen a more tender tone for those parents whose children are members of the LGTBIQ + community.

And the brand is a firm defender of the community and very active with the Pride movement. And to prove it once again they have released “Proud Parent”, a tender story between a father and his daughter when he brings his girlfriend home.

Read more

Intermarché’s funny advert for children’s questions

Anuncio de Intermarche | Les Questions

The Intermarché ad cannot answer all the questions children ask, but one can.

The French supermarket chain has been running large advertising campaigns for some time. “The Taste of Colors” or “L’Amour” are some examples of the fun Intermarché ads. Now they return to the load to position their brand with an advertising campaign in which they will try to answer at least one of all the questions that children ask themselves.

Read more

The animated advert about the oceans: “The penguin and the whale”

Emotivo anuncio animado | The Penguin and the Whale

“The Penguin and the Whale” is a moving animated ad created by the United Nations and Tencent.

At the telling advertising agency we love animated advertising campaigns. They are pieces of extreme beauty that last over time and give the brand a premium quality. To the tremendous list we made of the best animated ads, you could very probably be joined by this one created by the United Nations for Youth Day.

The Decade of Action begins to achieve the 17 SDGs (Sustainable Development Goals) included in the 2030 Agenda of the United Nations. A call to end poverty and protect the planet. For this they have created this beautiful short entitled “The penguin and the whale”.

Read more

The Ikea campaign reformulates the fable of “The hare and the tortoise”

Campaña de Ikea | La liebre y la tortuga

The latest Ikea campaign in the UK reformulates the classic tale of “The Hare and the Tortoise”.

Society and brands are returning to normal after Covid19. During the confinement, Ikea was one of the most active brands in making the population aware of the risks of leaving home. The different creative departments in each country used images from other campaigns to make their spots, and the brand launched a global message under the slogan #StayHome.

Little by little we are returning to the daily routine and brands begin to launch advertising campaigns to use. This is the case with the latest Ikea advertising campaign in the UK, which reformulates the old fable from the tale of “The Hare and the Tortoise”.

Read more