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The beautiful story of A-ha and Volkswagen in “Partners in reinvention”

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A-ha and Volkswagen | Partners in reinvention

“Partners in reinvention” is the beautiful story of the popular A-ha group told by Volkswagen.

Car brands are clear that the road to electrifying cars has started and is unstoppable. Little by little the models that are launched have their alternative in electric format or have given up on their gasoline versions.

The most iconic cars in turn are making the transition to more sustainable models, and the brands are sparing no resources when it comes to advertising campaigns. This is the case of Volkswagen, which tells us in a beautiful story how the popular Norwegian group A-ha has evolved after its everlasting hit “Take on me” burst the charts around the world and defined a generation.

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Google’s commercial to find famous movie scenarios

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Anuncio de Google | Find Your Scene

Google’s commercial for the Oscars invites us to find famous movie scenarios.

The time when Google did not advertise has been forgotten. Immersed in a battle for the hardware of their products with Amazon, Microsoft and Apple, they must explain the benefits of their products. And they do it through their applications, which for so long have been creating, updating and optimizing.

This battle is also fought when marketing and advertising. We have seen how in the Super Bowl commercials, Google introduced us to how its voice manager worked with Loretta’s endearing commercial. Now he does the same to promote Google Maps and show people how much match he can get.

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Apple’s Christmas commercial: “The Surprise”

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Apple’s Christmas commercial tells us a very real story in “The Surprise”

December is approaching and the brands, at their own pace, are launching their Christmas campaigns. Now it is Apple’s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us.

Entitled “The surprise” Apple’s Christmas commercial tells the story of a family with two girls who are going to spend the holidays at their grandfather’s house. Thanks to a great storytelling, we managed to identify with those parents who always leave the iPad to the girls so they don’t fight.

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“Point of View”, the shocking Sandy Hook Promise ad

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Sandy Hook Promise | Point of View

The Sandy Hook Promise ad is a shocking story about the shootings that occurred in American schools.

Sandy Hook Promise is an NGO that was founded on the shooting at Sandy Hook Elementary School in 2012. The tragedy left twenty children and six employees dead. The organization was born to prevent violence with firearms in schools.

In 2016 he surprised everyone with “Evan”, one of the commercials of the year. In a brilliant editing and storytelling exercise, we hid the warning signs to detect a possible shooter in the schools.

The commercial was crowned as one of the best of the year for its original proposal and immediately viralized by the networks. Now, the NGO launches a campaign that drinks a lot from that first one.

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The Budweiser commercial shows us that Rock is more alive than ever

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Anuncio de Budweiser | Rock is Alive

“Rock is alive” is the Budweiser commercial to show us that Rock is more alive than ever.

Rock does not seem to live one of its best moments. The boom of the late 70s, the 80s and 90s gives all the impression that has already passed. Bands no longer sound in the radio formulas, which have turned towards more commercial, electronic and folk music. The old great bands are more interested in performing concerts before they release albums. And we do not blame him, after all they have already done their part of the work.

Are the groups formed since 2000 who are finding it difficult to find their site. The new streaming platforms have marked the passage and with them the appearance of “fast food” music, playlist songs that do not have much more journey.

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Find the twenty references to Netflix in Bouygues Telecom Commercial

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Anuncio de Bouygues Telecom

The Bouygues Telecom commercial hides twenty references to the Netflix tv shows.

Netflix has become part of popular culture. The most popular streaming platform in the world started its Video On Demand platform in 2007. Step by step it has been growing until becoming a changing agent in the industry. Currently there is no service company that doesn’t have plans to launch its own streaming service. But in addition, Netflix has changed the rules of advertising with its innovative and groundbreaking marketing strategies.

To all this, Netflix is a powerful claim for all the different teleoperators of the world. A succulent offer that includes the platform can make you win many customers. This is the case of the last Bouygues Telecom commercial, the French teleoperator.

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Nike’s tribute to the world champions: “Never Stop Winning”

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Anuncio de Nike Never Stop Winning

Nike’s tribute to the world champions is a message of vindication.

The women’s world cup has finished with the victory of the American team for 2 years or the Netherlands. It is the fourth world cup that takes USA becoming the great dominator of women’s football. But if the world cup celebrated in France will be remembered for something, it is because of the definitive explosion of women’s football.

The big brands have been involved in making an investment that was unthinkable a few years ago and that have been returned exponentially. The emergence of Nike as a champion of the cause is one of the great news that devotes to women’s football.

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The precious Apple commercial for Airpods: “Bounce”

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Anuncio de Airpods de Apple

The Apple commercial for Airpods is a precious piece where we see the protagonist bouncing through the streets.

There are times when Apple surprises us with their ads. They are usually of an impeccable technical bill and with an enviable sense of style. But many times they sin of originals. It is as if they had put the autopilot and made more and more of the same. A general feeling and accentuated by the departure of Jony Ive, chief designer of the brand to found his own company.

But there are also times when the Cupertino brand surprises us. Gone are those innovative ads that surprised everyone and that we review in our list of the best ads from Apple. But still we have been delighted with great pieces like Welcome Home, directed by Spike Jonze.

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The SubWay commercial that was launched in 2016 and has gone viral

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The SubWay commercial: “Timeline” has gone viral on the internet after being released in 2016.

Internet it’s a rollercoaster. They can cast unknown characters such as the vitalistic woman with the Chewbacca mask into celebrity or they can sink the career of an actor. Internet moves by ephemeral tendencies capable of the best and the worst, you never know what can happen.

Today we bring you the rebirth of an advertising campaign that was launched in 2016. It has not been until now that it has gone viral and the Internet has discovered it. We talk about “TimeLine”, the SubWay commercial that represents the life of a young person from birth until he makes his own decisions.

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The motivating ad for the Olympic Games: “Sport can change everything”

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Motivador Anuncio para los JJOO de París 2024

The motivating ad for the Olympic Games prepares the Parisian capital for its edition of 2024.

The Olympic Games represent a before and after for the world in general. The athletes, who look forward to this moment to show that they are the best, the participating countries, that proudly wear the benefits of their lands and the host cities, which have enhanced their image worldwide.

Obviously, brands are not going to miss the opportunity to give us new and original advertising campaigns. A showcase of such magnitude is well worth it. And we started to have some examples preparing the ground.

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The best commercial of the year: ‘The truth is worth it’ – New York Times

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‘The truth is worth it’ of the New York Times stands as the best commercial of the year at the Cannes Film Festival.

The Cannes Advertising Festival has left us the best advertising campaigns. We have seen the Grand Prix in all categories, as well as the best commercials at the Cannes Film Festival. But now we have to stop at the big winner, the piece that has won the best prize. The best commercial of the year.

“The Truth is Worth It”, of New York Times commercial created by the agency Droga5 was the winner in the Grand Prix category. An advertising campaign composed of five pieces: “Resolve”, “Rigor”, “Courage”, “Perseverance” and “Fearlessness”.

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The best commercials of the Cannes Advertising Festival 2019

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Mejores Spots de Publicidad en Cannes

A list of the best commercials of the Cannes Advertising Festival.

The Cannes Advertising Festival has come to an end. We have already seen all the Grand Prix of Cannes 2019 and now it’s time to see the best commercials of the festival. Some commercials that must demonstrate a brand storytelling and that has been made to be passed through a screen. This includes content for television, film and online.

We leave you with the best commercials of the Cannes Advertising Festival.

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The motivating LeBron James commercial with Rimowa

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The motivating commercial of LeBron James to present the new line of suitcases Rimowa.

Rimowa is a German brand that is dedicated to the manufacture of high quality suitcases and accessories. It was founded in 1898 in Cologne, Germany. The brand has always moved in the luxury sector thanks to the high quality of its products. And he has always felt comfortable making collaborations with other German brands, such as Lufthansa and Porsche.

Now he turns 120 and celebrates with his advertising campaign “Never Still”. In 2018 he presented numerous short films with several athletes and designers. Roger Federer, Virgil Abloh and chef Nobu Matsuhisa. They were some of the celebrities and this year it’s the turn of LeBron James.

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ING’s commercial for the Dutch women’s football team

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The rocker ING commercial for the Dutch women’s football team.

There is little time for the Women’s World Cup to be held and this year the brands are showing its best. The first to give the shot was Commerzbank with its commercial for the German team. Then came Nike with his spectacular “Dream Further” to leave us surprised.

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Nike’s commercial for women’s soccer that has impacted the world

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Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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