“We are all made of the same snow” is Tim Hortons’ emotional commercial for Christmas.
Few brands are left to launch their Christmas campaigns. The last to do so has been Tim Hortons, the Canadian coffee-restaurant brand, and it does so with a message of equality.
Canada is a country inhabited by people from different places, with a hodgepodge of different ethnicities coexisting without problems. And Tim Hortons has wanted to reflect it in his Christmas campaign with “Snowpeople”, where we see different families build the typical snowmen in the garden of their houses.