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The Burger King’s surprise if you help this car on fire

The funny Burger King’s surprise if you help this burning car on a US road.

We liked this advertising campaign for Burger King. On the Good Samaritan Day in the US, the brand has made a funny surprise on a country road in California.

The date wants to pay tribute to those who help and celebrate the kindness of the people. An event that brands take advantage of to carry out publicity actions like this one.

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The original Brussels awareness action for cyclists riding without lights

The original campaign of awareness of the city of Brussels for cyclists who circulate without light.

We like awareness campaigns aimed at certain groups. They are original, striking and have the collaboration of the authorities to be as effective as possible. Like the “Pink Kittens” campaign made in London or the interactive opis in Paris. 

Today we are going to talk about the original awareness campaign of the city of Brussels to prevent cyclists from circulating if light. And it is that the Belgian city is one of the most adapted to the use of the bicycle, with a green ring of parks and gardens that circles the capital with more than 63 kilometers.

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Cannes Lions 2017

All the Grand Prix of Cannes Lions 2017

Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the world. And rising with the prestigious statue of the lion is almost impossible task. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2017.

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Acción de Marketing de McDonald's: Drive-Thruck

The last McDonald’s marketing action reinvents the Drive-Thru in Brazil

The last McDonald’s marketing action reinvents the Drive-Thru concept in Brazil.

We have enjoyed this McDonald’s marketing action in Brazil. The American multinational has long been performing creative marketing actions and it is not easy to be surprised.

The goal of the last McDonald’s marketing campaign in Brazil was to remind consumers that there is always a McDonald’s nearby and ready to offer service.

And how did they do it? Well instead of it being the car that goes to the restaurant, the restaurant went to the car. In other words, they turned the Drive-Thru concept around to surprise consumers. They called it ‘Drive-Truck’.

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The interactive opis in Paris that scares pedestrians crossing in red light

‘Road Safety’ is the advertising campaign with an interactive opis in Paris to raise awareness for pedestrians who cross in red light.

Every year, 4,500 pedestrians are victims of traffic accidents in Paris. Many of these accidents are because the pedestrian has crossed with the red light. To aware of the danger of doing these actions, the French government has made a shocking publicity campaign called ‘Road Safety’.

The objective is to reduce the high rate of traffic accidents with pedestrians in the French capital. And they have made an interactive opis in Paris that warn of the danger when you are crossing in red light.

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Best Street Marketing Actions

Top5: The Best Street Marketing Actions

Best Street Marketing Actions

Advertising outside the conventional medium. In our top’s five… the best street marketing actions.

New terms have been created in the world of advertising and marketing thanks to globalization. Terms related to actions that become viral around the world bringing the brand to a huge number of consumers that otherwise would be impossible to do.

We talk about Ambient and Street Marketing, advertising actions that consist of carrying out non-conventional marketing strategies, outside the natural environment. In the case of Ambient Marketing, we proceed to transform urban elements to draw attention of the pedestrians. On the other side the Street Marketing interrupts the routine of the place where it is realized and it invites the pedestrians to participate in the same one.

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