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Apple’s funny advert about privacy: “Over Sharing”

Divertido anuncio de Apple | Over Sharing

The funny Apple advert repeats tone and theme in its commitment to privacy.

One of the hallmarks of the multinational has always been its commitment to the privacy of its products. It is one of the topics that most concerns users and that has caused the most controversy in these latest data due to the Cambridge Analytica scandal and its sale of information.

Apple’s operating systems and its products are designed to protect user data, and it never tires of repeating that it does not market such information. Everything that happens on our device stays on it.

And since the whole issue of data privacy is a nuisance for users, Apple has decided to explain it in a humorous way as it did with “Private Side”.

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Nike’s commercial: “You Can’t Stop Us” is one of the adverts of the year.

You Can't Stop Us | Nike

Nike surprises us again with a split-screen ad titled “You Can’t Stop Us”.

Sometimes advertising surprises you again, makes you believe again and makes you fall in love again. There are advertising campaigns that mark a before and after and inspire those who see them. That is the art of advertising, convince yourself in 30, 60 or 90 seconds and change a bit of yourself. For great inspirational advertising campaigns we have many examples: “Think Different” by Apple, “For the human race” by Coca-Cola or “Thank You Mom” by P&G. But if there is any brand that takes advertising campaigns to another level, that is Nike.

At the advertising agency we are fans of the work done by the Wieden + Kennedy agency, in charge of Nike’s campaigns. A brand that has had advertising as a substantial axis of its expansion in the world. We all remember that fantastic “Good vs Evil” with Eric Cantona or the famous “Airport” with the Brazilian team.

More recently, it has continued to surprise us with campaigns such as “Air”, which was chosen as the best ad of 2018 by our agency, or “Dream Further”, in which the plea in favor of women’s football became stronger than ever. Today, Nike has surpassed itself again with a spectacular announcement of the best campaign of the year.

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Bruce Willis as Doraemon Commercial

Bruce Willis como Doraemon

Bruce Willis as Doraemon in this hilarious SoftBank ad.

The Japanese country is, without a doubt, one of the most fascinating countries on the planet. And when it comes to advertising, even more. Trying to decipher the tastes, trends and preferences of the Japanese public is an impossible mission if you have not imbibed Japanese culture for years. That is why every time they mix their reality with the western reality, it shocks us in a brutal way.

This is the case of the commercial starring Bruce Willis that is being a trend on the internet. And is that the popular American actor has gone viral thanks to playing one of the most popular characters in Japan in recent years: Doraemon.

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The beautiful story of A-ha and Volkswagen in “Partners in reinvention”

A-ha and Volkswagen | Partners in reinvention

“Partners in reinvention” is the beautiful story of the popular A-ha group told by Volkswagen.

Car brands are clear that the road to electrifying cars has started and is unstoppable. Little by little the models that are launched have their alternative in electric format or have given up on their gasoline versions.

The most iconic cars in turn are making the transition to more sustainable models, and the brands are sparing no resources when it comes to advertising campaigns. This is the case of Volkswagen, which tells us in a beautiful story how the popular Norwegian group A-ha has evolved after its everlasting hit “Take on me” burst the charts around the world and defined a generation.

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“The Choice” is P&G’s commercial to fight racism

The Choice | Anuncio de P&G

P&G targets “silent majority” to eradicate racism with “The Choice”

If there is any brand that cares about skincare regardless of color, that is Procter & Gamble. And after the revolutions that are happening in the United States due to the death of George Floyd, brands are joining the cause. We have seen the minimalist ads by Nike and McDonald’s against the systemic racism experienced by those residents of color in the American country.

These campaigns have been a shock after three months confined by Covid19. Advertising agencies have been able to focus their messages on new causes and somewhat abandon the crisis caused by the pandemic.

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The five best commercials of Volvo Trucks

Best Commercials of Volvo Trucks

Crazy, amazing and spectacular advertising campaigns. We list the top five best commercials of Volvo Trucks.

Volvo Trucks advertising campaigns are often highly anticipated by consumers. They are surprising advertising campaigns, with a recklessness component that the audience likes. And is that the truck division of Volvo decided to stand out at the communication level of the sobriety and elegance of the car division. A success, seen in perspective.

Volvo Trucks communication took advantage of globality. Their campaigns were made to become viral and for that they had to have very crazy ideas. Each new truck model tested its latest technology to the limit. Thus we have seen a hamster turning the wheel of the truck, Van Damme relying on smooth driving and stacking all trucks in his most spectacular advertising campaign at The Tower.

That’s why in telling, advertising agency we have decided to make a top five of the best commercials of Volvo Trucks.

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The spectacular Volvo Trucks commercial: “The Tower”

Anuncio de Volvo Trucks | The Tower

The Volvo Trucks commercial bets on spectacularity with “The Tower”, where it stacks all the trucks of the brand.

Volvo Trucks advertising campaigns are undoubtedly the best that the brand has brought to creativity. They are usually spectacular ads with a very high technical difficulty, all shot without any subsequent addition.

And of course, remember that memorable commercial of Volvo Trucks with Van Damme and his “Epic Split” that was crowned as the second best commercial of the decade in our special. Well, Volvo has done it again and delights us with a spectacular advertisement where to stack all the trucks of the brand to form a tower.

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The emotional and emotional tribute of Nike to Kobe Bryant

Homenaje de Nike a Kobe Bryant | Mamba Forever

Nike pays tribute to Kobe Bryant with an advertising tribute before his funeral.

The death of Kobe Bryant, his daughter and the other components of the wrecked helicopter has shaken the world of sports. A loss difficult to understand for all those basketball lovers. And more in the case of Kobe Bryant, the successor of the mythical Michael Jordan.

In these cases you have to have tact to make any tribute, especially if they come from the brands that sponsored Kobe. You have to go with lead feet to want to say goodbye to the star and not try – let’s not forget, we’re in advertising – get a revenue as a brand.

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The emotional Ikea’s commercial after 80 years: “Next Generation”

Anuncio de Ikea | Next Generation

Ikea’s commercial shows us the importance of the brand in the lives of many people.

Ingvar Kamprad never have thought that her small furniture manufacturing company would become the big multinational it is now. A company that has reformulated the furniture manufacturing and marketing model to stand out from the competition.

A company that has managed to expand gradually giving great importance to segmented advertising by countries. We have talked long and hard about how the head office in Sweden grants absolute freedom to the creative departments of the different territories. Thus we have been able to enjoy great Ikea advertising campaigns, summarized in our report of the best Ikea ads that we made in our blog.
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Google’s commercial to find famous movie scenarios

Anuncio de Google | Find Your Scene

Google’s commercial for the Oscars invites us to find famous movie scenarios.

The time when Google did not advertise has been forgotten. Immersed in a battle for the hardware of their products with Amazon, Microsoft and Apple, they must explain the benefits of their products. And they do it through their applications, which for so long have been creating, updating and optimizing.

This battle is also fought when marketing and advertising. We have seen how in the Super Bowl commercials, Google introduced us to how its voice manager worked with Loretta’s endearing commercial. Now he does the same to promote Google Maps and show people how much match he can get.

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The Starbucks story of a trans boy wins the Channel 4 award

Historia de Starbucks | Every name's a story

“Every name’s a story” is the Starbucks story that won the Channel 4 award

The brands are increasingly embracing the LGTBI collective in a natural way. We’ve seen stories like Sprite and his “No estás solx” or Kodak’s emotional story “Understanding” between a teenager and his father. Now it’s Starbucks‘ turn that has won the Channel 4 award with its “Every name’s a story” campaign starring a trans boy.

The story of Starbucks has been the winner of the contest held every year by the Channel 4 Diversity Fund, an initiative that rewards free advertising spaces worth a million pounds to advertising campaigns that support diversity.

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Telecom’s commercial “Max & Romain” is a tribute to friendship

Anuncio de Telecom | Max & Romain

Telecom’s commercial is a tribute to friendship since childhood

Bouygues Telecom has been doing things well at the time of advertising. The French telecommunications company has been delighting us for some time with original advertising campaigns, such as references to the Netflix series or the funny Christmas story. Now, he has decided to get us excited again with a friendship story entitled “Max & Romain”.

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The Best Super Bowl Commercials 2020

Best Super Bowl Commercials 2020

The best Super Bowl commercials between 49ers and the Chiefs.

The Super Bowl is without a doubt the biggest annual sporting event on the planet. A place where brands take the opportunity to launch their best commercials. It is the place and the moment where all brands want to be. With an audience of more than 100 million people live, the impact is maximum.

The Super Bowl is conceived as a show. Both for those lucky people who watch the game live and anyone who follows it on TV. Pauses measured to the millimeter, halftimes apoteósicos and a spectacle without equal. Of the three and a half hours that the event lasts, almost one hour goes to advertising spaces. In these we will find commercials made for the occasion, the premiere of trailers and numerous other advertisements.

But in the middle of the global era, brands take advantage of the closeness to gradually launch their advertising campaigns and not saturate the public on the same game day. This ensures more visibility and for longer. We have prepared a playlist on our YouTube channel where you will see the best Super Bowl commercials of 2020.

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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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Apple’s Christmas commercial: “The Surprise”

Apple’s Christmas commercial tells us a very real story in “The Surprise”

December is approaching and the brands, at their own pace, are launching their Christmas campaigns. Now it is Apple’s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us.

Entitled “The surprise” Apple’s Christmas commercial tells the story of a family with two girls who are going to spend the holidays at their grandfather’s house. Thanks to a great storytelling, we managed to identify with those parents who always leave the iPad to the girls so they don’t fight.

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