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The five best commercials of Volvo Trucks

Best Commercials of Volvo Trucks

Crazy, amazing and spectacular advertising campaigns. We list the top five best commercials of Volvo Trucks.

Volvo Trucks advertising campaigns are often highly anticipated by consumers. They are surprising advertising campaigns, with a recklessness component that the audience likes. And is that the truck division of Volvo decided to stand out at the communication level of the sobriety and elegance of the car division. A success, seen in perspective.

Volvo Trucks communication took advantage of globality. Their campaigns were made to become viral and for that they had to have very crazy ideas. Each new truck model tested its latest technology to the limit. Thus we have seen a hamster turning the wheel of the truck, Van Damme relying on smooth driving and stacking all trucks in his most spectacular advertising campaign at The Tower.

That’s why in telling, advertising agency we have decided to make a top five of the best commercials of Volvo Trucks.

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The spectacular Volvo Trucks commercial: “The Tower”

Anuncio de Volvo Trucks | The Tower

The Volvo Trucks commercial bets on spectacularity with “The Tower”, where it stacks all the trucks of the brand.

Volvo Trucks advertising campaigns are undoubtedly the best that the brand has brought to creativity. They are usually spectacular ads with a very high technical difficulty, all shot without any subsequent addition.

And of course, remember that memorable commercial of Volvo Trucks with Van Damme and his “Epic Split” that was crowned as the second best commercial of the decade in our special. Well, Volvo has done it again and delights us with a spectacular advertisement where to stack all the trucks of the brand to form a tower.

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The emotional and emotional tribute of Nike to Kobe Bryant

Homenaje de Nike a Kobe Bryant | Mamba Forever

Nike pays tribute to Kobe Bryant with an advertising tribute before his funeral.

The death of Kobe Bryant, his daughter and the other components of the wrecked helicopter has shaken the world of sports. A loss difficult to understand for all those basketball lovers. And more in the case of Kobe Bryant, the successor of the mythical Michael Jordan.

In these cases you have to have tact to make any tribute, especially if they come from the brands that sponsored Kobe. You have to go with lead feet to want to say goodbye to the star and not try – let’s not forget, we’re in advertising – get a revenue as a brand.

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The emotional Ikea’s commercial after 80 years: “Next Generation”

Anuncio de Ikea | Next Generation

Ikea’s commercial shows us the importance of the brand in the lives of many people.

Ingvar Kamprad never have thought that her small furniture manufacturing company would become the big multinational it is now. A company that has reformulated the furniture manufacturing and marketing model to stand out from the competition.

A company that has managed to expand gradually giving great importance to segmented advertising by countries. We have talked long and hard about how the head office in Sweden grants absolute freedom to the creative departments of the different territories. Thus we have been able to enjoy great Ikea advertising campaigns, summarized in our report of the best Ikea ads that we made in our blog.
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Google’s commercial to find famous movie scenarios

Anuncio de Google | Find Your Scene

Google’s commercial for the Oscars invites us to find famous movie scenarios.

The time when Google did not advertise has been forgotten. Immersed in a battle for the hardware of their products with Amazon, Microsoft and Apple, they must explain the benefits of their products. And they do it through their applications, which for so long have been creating, updating and optimizing.

This battle is also fought when marketing and advertising. We have seen how in the Super Bowl commercials, Google introduced us to how its voice manager worked with Loretta’s endearing commercial. Now he does the same to promote Google Maps and show people how much match he can get.

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The Starbucks story of a trans boy wins the Channel 4 award

Historia de Starbucks | Every name's a story

“Every name’s a story” is the Starbucks story that won the Channel 4 award

The brands are increasingly embracing the LGTBI collective in a natural way. We’ve seen stories like Sprite and his “No estás solx” or Kodak’s emotional story “Understanding” between a teenager and his father. Now it’s Starbucks‘ turn that has won the Channel 4 award with its “Every name’s a story” campaign starring a trans boy.

The story of Starbucks has been the winner of the contest held every year by the Channel 4 Diversity Fund, an initiative that rewards free advertising spaces worth a million pounds to advertising campaigns that support diversity.

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Telecom’s commercial “Max & Romain” is a tribute to friendship

Anuncio de Telecom | Max & Romain

Telecom’s commercial is a tribute to friendship since childhood

Bouygues Telecom has been doing things well at the time of advertising. The French telecommunications company has been delighting us for some time with original advertising campaigns, such as references to the Netflix series or the funny Christmas story. Now, he has decided to get us excited again with a friendship story entitled “Max & Romain”.

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The Best Super Bowl Commercials 2020

Best Super Bowl Commercials 2020

The best Super Bowl commercials between 49ers and the Chiefs.

The Super Bowl is without a doubt the biggest annual sporting event on the planet. A place where brands take the opportunity to launch their best commercials. It is the place and the moment where all brands want to be. With an audience of more than 100 million people live, the impact is maximum.

The Super Bowl is conceived as a show. Both for those lucky people who watch the game live and anyone who follows it on TV. Pauses measured to the millimeter, halftimes apoteósicos and a spectacle without equal. Of the three and a half hours that the event lasts, almost one hour goes to advertising spaces. In these we will find commercials made for the occasion, the premiere of trailers and numerous other advertisements.

But in the middle of the global era, brands take advantage of the closeness to gradually launch their advertising campaigns and not saturate the public on the same game day. This ensures more visibility and for longer. We have prepared a playlist on our YouTube channel where you will see the best Super Bowl commercials of 2020.

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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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Apple’s Christmas commercial: “The Surprise”

Apple’s Christmas commercial tells us a very real story in “The Surprise”

December is approaching and the brands, at their own pace, are launching their Christmas campaigns. Now it is Apple’s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us.

Entitled “The surprise” Apple’s Christmas commercial tells the story of a family with two girls who are going to spend the holidays at their grandfather’s house. Thanks to a great storytelling, we managed to identify with those parents who always leave the iPad to the girls so they don’t fight.

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John Lewis’s commercial for this Christmas: “Excitable Edgar”

“Excitable Edgar” John Lewis’s commercial for this Christmas with an adorable dragon as the protagonist.

The John Lewis’s commercial has historically marked the starting gun for the Christmas campaign. Many brands know it and try to advance to one of the advertising events of the year. And it is that the landing of John Lewis is usually accompanied by a large investment that eclipses all the Christmas spots released by the time.

Now, after that fantastic #EltonJohnLewis they return to fantasy to explain the misfortunes of Edgar, an adorable dragon that lives in a small medieval town.

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Sainsbury’s Christmas commercial: “Nicholas the Sweep”

Anuncio de Navidad de Sainsbury's

Sainsbury’s commercial explains the origin of Santa Claus with “Nicholas the Sweep”

Gradually the big brands are releasing their Christmas campaigns. Now it is the turn of Sainsbury’s. The second supermarket chain in the United Kingdom, always in hard conflict with John Lewis, launches its Christmas campaign. After achieving (for us) the best Christmas ad of 2017: “Every bit of Christmas”, below its level last year with “Big Night”.

Now they remake their imaginary to launch a more similar announcement in tone and form to that fantastic history of the First World War, in which they recreated the famous truce between British and German in the trenches.

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The Best Volkswagen Commercials

We analyze the five best Volkswagen commercials.

Volkswagen’s history has always been associated with advertising. But it was not until the Beetle arrive to the United States in the 60s when it was decided to bet on the realization of advertisements in the media. Before, the small car was winner of the contest that Hitler made to launch his plan to promote the automobile industry to relaunch its factories and make them more competitive against English and French ones. The town car, known in German as “Volkswagen” was designed by Ferdinand Porsche.

After the war, the company was privatized in 1960 and its vehicle production was around one million vehicles per year. So, he decided to make the leap to the United States with an historic graphic ad to present the Beetle: “Think Small”.

Since then Volkswagen has won more than 150 awards at different advertising festivals.Their campaigns have been produced by the best advertising agencies: Deutsch Inc, DDB WorldWide or Almap BBDO and several of their ads are considered the best ads in history.

Today, in our special on the best ads of the big brands, we are going to analyze the five best Volkswagen commercials.

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The Best BMW Commercials

Best BMW Commercials

We analyze the five best commercials of BMW

Behind the acronym “Bayerische Motor Werke” lies the German car manufacturer BMW. A lot has changed the “Bavarian Motor Factory” since in 1919 was dedicated to manufacturing engines for German aircraft for World War I to become a car manufacturer.

BMW is one of the most acclaimed brand in the automotive sector. It’s one of the most passions and desires generated and its models are coveted by millions of people around the world. BMW has positioned itself as the most passionate, admired and desired premium brand. In his day we made an article about the origin and history of the BMW logo that we highly recommend.

German mark has managed to find its own way and style when creating its cars. A path that has been perfectly reflected in his way of understanding and advertising. A differentiated style and in which Toni Segarra, one of the great creatives of our country, has played an essential role.

Today we are going to review the living history of advertising. Today we are going to analyze the five best commercials of BMW.

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Renault’s commercial is a tribute to Dungeons & Dragons

The last Renault commercial is a tribute in real image of the mythical series “Dragons and Dungeons”

The nostalgia marketing is being a resource very used lately by the big brands. And the 80s and 90s are a recurring time to turn to when we speak of nostalgia. Those children are today potential consumers that brands pursue to seduce.

And no wonder, feeling nostalgic reminds us of past memories. These memories improve our mood, reduce stress and have a positive effect on the future. If advertising manages to evoke those memories, the brand memory and the link with the consumer is strengthened. This is pure gold for any marketing campaign.

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