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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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Apple’s Christmas commercial: “The Surprise”

Apple’s Christmas commercial tells us a very real story in “The Surprise”

December is approaching and the brands, at their own pace, are launching their Christmas campaigns. Now it is Apple’s turn that, after the animation short of last year, delights us with a beautiful story that is surely very familiar to us.

Entitled “The surprise” Apple’s Christmas commercial tells the story of a family with two girls who are going to spend the holidays at their grandfather’s house. Thanks to a great storytelling, we managed to identify with those parents who always leave the iPad to the girls so they don’t fight.

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John Lewis’s commercial for this Christmas: “Excitable Edgar”

“Excitable Edgar” John Lewis’s commercial for this Christmas with an adorable dragon as the protagonist.

The John Lewis’s commercial has historically marked the starting gun for the Christmas campaign. Many brands know it and try to advance to one of the advertising events of the year. And it is that the landing of John Lewis is usually accompanied by a large investment that eclipses all the Christmas spots released by the time.

Now, after that fantastic #EltonJohnLewis they return to fantasy to explain the misfortunes of Edgar, an adorable dragon that lives in a small medieval town.

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Sainsbury’s Christmas commercial: “Nicholas the Sweep”

Anuncio de Navidad de Sainsbury's

Sainsbury’s commercial explains the origin of Santa Claus with “Nicholas the Sweep”

Gradually the big brands are releasing their Christmas campaigns. Now it is the turn of Sainsbury’s. The second supermarket chain in the United Kingdom, always in hard conflict with John Lewis, launches its Christmas campaign. After achieving (for us) the best Christmas ad of 2017: “Every bit of Christmas”, below its level last year with “Big Night”.

Now they remake their imaginary to launch a more similar announcement in tone and form to that fantastic history of the First World War, in which they recreated the famous truce between British and German in the trenches.

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The Best Volkswagen Commercials

We analyze the five best Volkswagen commercials.

Volkswagen’s history has always been associated with advertising. But it was not until the Beetle arrive to the United States in the 60s when it was decided to bet on the realization of advertisements in the media. Before, the small car was winner of the contest that Hitler made to launch his plan to promote the automobile industry to relaunch its factories and make them more competitive against English and French ones. The town car, known in German as “Volkswagen” was designed by Ferdinand Porsche.

After the war, the company was privatized in 1960 and its vehicle production was around one million vehicles per year. So, he decided to make the leap to the United States with an historic graphic ad to present the Beetle: “Think Small”.

Since then Volkswagen has won more than 150 awards at different advertising festivals.Their campaigns have been produced by the best advertising agencies: Deutsch Inc, DDB WorldWide or Almap BBDO and several of their ads are considered the best ads in history.

Today, in our special on the best ads of the big brands, we are going to analyze the five best Volkswagen commercials.

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The Best BMW Commercials

Best BMW Commercials

We analyze the five best commercials of BMW

Behind the acronym “Bayerische Motor Werke” lies the German car manufacturer BMW. A lot has changed the “Bavarian Motor Factory” since in 1919 was dedicated to manufacturing engines for German aircraft for World War I to become a car manufacturer.

BMW is one of the most acclaimed brand in the automotive sector. It’s one of the most passions and desires generated and its models are coveted by millions of people around the world. BMW has positioned itself as the most passionate, admired and desired premium brand. In his day we made an article about the origin and history of the BMW logo that we highly recommend.

German mark has managed to find its own way and style when creating its cars. A path that has been perfectly reflected in his way of understanding and advertising. A differentiated style and in which Toni Segarra, one of the great creatives of our country, has played an essential role.

Today we are going to review the living history of advertising. Today we are going to analyze the five best commercials of BMW.

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Renault’s commercial is a tribute to Dungeons & Dragons

The last Renault commercial is a tribute in real image of the mythical series “Dragons and Dungeons”

The nostalgia marketing is being a resource very used lately by the big brands. And the 80s and 90s are a recurring time to turn to when we speak of nostalgia. Those children are today potential consumers that brands pursue to seduce.

And no wonder, feeling nostalgic reminds us of past memories. These memories improve our mood, reduce stress and have a positive effect on the future. If advertising manages to evoke those memories, the brand memory and the link with the consumer is strengthened. This is pure gold for any marketing campaign.

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Ikea’s Christmas ad: “We are meant to change”

Ikea kicks off the Christmas ads with a funny story titled: “We are meant to change”.

It is inevitable, every year Christmas progresses more. The marketing department stores integrate Black Friday as the starting period for Christmas shopping and all this anticipates marketing campaigns.

But in the telling, advertising agency we are to tell you about creative ads and this is one of them. Ikea’s christmas ad is titled “We are meant to change” and tells us a little story that happens in Ikea elevators.

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Audi’s ad celebrates that women can drive in Saudi Arabia

“It’s time to open new doors” is the Audi’s ad that celebrates that women can drive in Saudi Arabia.

June 24 was a historic day in Saudi Arabia. For the first time women could get their driver’s license. From now on, it will not be illegal for women to drive around the country. A prohibition that existed since the 50s and that everyone has received with joy. And of course, car brands are already very happy with this goal.

Yes, it may seem very ridiculous that it is ILLEGAL for a woman to drive. Any advance towards a more equal society is to be grateful. Although they are thousands of years away from European societies and especially the Nordic ones.

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“Heart of a Lion”, impressionnant Gatorade’s ad with Leo Messi

“Heart of a Lio” explains the story of Leo Messi until the World Cup in Russia.

In the “telling” advertising agency telling we love the advertising that Gatorade does. They are finding their voice in a very competitive sector such as sponsorships and sports drinks. We remember the fantastic motivational ad with Serena Williams or that impressive figure made with water drops.

Now they surprise us with this ad to explain the story of Leo Messi before arriving at the World Cup in Russia.

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The spectacular animation of the BBC for the Olympic Games

The spectacular animation of the BBC Sport for the Olympic Winter Games in Pyeongchang.

The Olympic Games arrive and the sponsoring brands begin to release their advertising campaigns. They do not usually have the same reputation as the Olympic Games but the world of winter sports moves audiences that interest big brands. P&G has already made another of its spectacular campaigns with “Thank You, Mom” and brands are starting to release their advertising campaigns.

One of them is BBC Sport; they have created a spectacular animation to publicize the broadcast of the Winter Olympics.

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Tinder’s TV ad reviews the love story with ‘Invention of Together’

Tinder’s tv ad reviews the history of relationships from prehistory with ‘Invention of Together’.

‘Tinder’ is an app that allows us to meet other people in a simple and direct way. It could be said that it has revolutionized the way of knowing and having relationships with other people. Just like YouTube and Facebook did, Tinder has come to revolutionize the world of love.

Now, they have made a new advertising campaign to show us how the world of relationships has evolved. Tinder’s tv ad reminds us that courtship exists since prehistory. For this they have made a nice animated short in which they review the phases that love has had at different moments in history.

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The Marks & Spencer Christmas ad starring Paddington

The Marks & Spencer Christmas ad features the popular bear: Paddington.

The popular bear Paddington, one of the most famous characters in British children’s literature, is the star of the Marks & Spencer Christmas ad. After a week full of Christmas ads, the big chain stores can now focus on sales this holiday season.

The last advertising campaign is the Marks & Spencer ad, titled “Paddington and the Christmas Visitor”. The brand gives prominence to one of the most beloved characters in British children’s literature: The Paddington Bear. Created by Michael Bond in 1958, the Paddington bear has sold more than 30 million copies worldwide.

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“Mother Energy” a Phillips new advertising campaign

“Mother Energy” is Phillips’ new advertising campaign to celebrate Mother’s Day in Argentina.

We liked this Phillips advertising campaign to celebrate Mother’s Day in Argentina. They have made an original proposal to collect the energy that mothers give in their day to day.

“Mother Energy” is the slogan of the Phillips campaign to celebrate Mother’s Day in Argentina, an original action that has surprised us. The Dutch multinational has proposed to collect the energy of Argentine mothers.

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The Gatorade’s advertising with a spectacular figure made of water drops

For the last Gatorade’s advertising they have made a spectacular animated figure with drops of water and none is made with CGI.

Technology has allowed us to reach unimaginable limits. Distinguishing between the real or the fictitious is a thin line that allows us to carry out works that were unthinkable.

These new techniques of accomplishment also reached the advertising productions. Computer animations, special effects and CGI filled the big productions of the multinationals. That’s why it made us happy to see how ingenuity, creativity and originality are still present in some advertising campaigns.

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