The last Renault commercial is a tribute in real image of the mythical series “Dragons and Dungeons”
The nostalgia marketing is being a resource very used lately by the big brands. And the 80s and 90s are a recurring time to turn to when we speak of nostalgia. Those children are today potential consumers that brands pursue to seduce.
And no wonder, feeling nostalgic reminds us of past memories. These memories improve our mood, reduce stress and have a positive effect on the future. If advertising manages to evoke those memories, the brand memory and the link with the consumer is strengthened. This is pure gold for any marketing campaign.