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Renault’s commercial is a tribute to Dungeons & Dragons

The last Renault commercial is a tribute in real image of the mythical series “Dragons and Dungeons”

The nostalgia marketing is being a resource very used lately by the big brands. And the 80s and 90s are a recurring time to turn to when we speak of nostalgia. Those children are today potential consumers that brands pursue to seduce.

And no wonder, feeling nostalgic reminds us of past memories. These memories improve our mood, reduce stress and have a positive effect on the future. If advertising manages to evoke those memories, the brand memory and the link with the consumer is strengthened. This is pure gold for any marketing campaign.

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Ikea’s Christmas ad: “We are meant to change”

Ikea kicks off the Christmas ads with a funny story titled: “We are meant to change”.

It is inevitable, every year Christmas progresses more. The marketing department stores integrate Black Friday as the starting period for Christmas shopping and all this anticipates marketing campaigns.

But in the telling, advertising agency we are to tell you about creative ads and this is one of them. Ikea’s christmas ad is titled “We are meant to change” and tells us a little story that happens in Ikea elevators.

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Audi’s ad celebrates that women can drive in Saudi Arabia

“It’s time to open new doors” is the Audi’s ad that celebrates that women can drive in Saudi Arabia.

June 24 was a historic day in Saudi Arabia. For the first time women could get their driver’s license. From now on, it will not be illegal for women to drive around the country. A prohibition that existed since the 50s and that everyone has received with joy. And of course, car brands are already very happy with this goal.

Yes, it may seem very ridiculous that it is ILLEGAL for a woman to drive. Any advance towards a more equal society is to be grateful. Although they are thousands of years away from European societies and especially the Nordic ones.

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“Heart of a Lion”, impressionnant Gatorade’s ad with Leo Messi

“Heart of a Lio” explains the story of Leo Messi until the World Cup in Russia.

In the “telling” advertising agency telling we love the advertising that Gatorade does. They are finding their voice in a very competitive sector such as sponsorships and sports drinks. We remember the fantastic motivational ad with Serena Williams or that impressive figure made with water drops.

Now they surprise us with this ad to explain the story of Leo Messi before arriving at the World Cup in Russia.

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The spectacular animation of the BBC for the Olympic Games

The spectacular animation of the BBC Sport for the Olympic Winter Games in Pyeongchang.

The Olympic Games arrive and the sponsoring brands begin to release their advertising campaigns. They do not usually have the same reputation as the Olympic Games but the world of winter sports moves audiences that interest big brands. P&G has already made another of its spectacular campaigns with “Thank You, Mom” and brands are starting to release their advertising campaigns.

One of them is BBC Sport; they have created a spectacular animation to publicize the broadcast of the Winter Olympics.

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Tinder’s TV ad reviews the love story with ‘Invention of Together’

Tinder’s tv ad reviews the history of relationships from prehistory with ‘Invention of Together’.

‘Tinder’ is an app that allows us to meet other people in a simple and direct way. It could be said that it has revolutionized the way of knowing and having relationships with other people. Just like YouTube and Facebook did, Tinder has come to revolutionize the world of love.

Now, they have made a new advertising campaign to show us how the world of relationships has evolved. Tinder’s tv ad reminds us that courtship exists since prehistory. For this they have made a nice animated short in which they review the phases that love has had at different moments in history.

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The Marks & Spencer Christmas ad starring Paddington

The Marks & Spencer Christmas ad features the popular bear: Paddington.

The popular bear Paddington, one of the most famous characters in British children’s literature, is the star of the Marks & Spencer Christmas ad. After a week full of Christmas ads, the big chain stores can now focus on sales this holiday season.

The last advertising campaign is the Marks & Spencer ad, titled “Paddington and the Christmas Visitor”. The brand gives prominence to one of the most beloved characters in British children’s literature: The Paddington Bear. Created by Michael Bond in 1958, the Paddington bear has sold more than 30 million copies worldwide.

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“Mother Energy” a Phillips new advertising campaign

“Mother Energy” is Phillips’ new advertising campaign to celebrate Mother’s Day in Argentina.

We liked this Phillips advertising campaign to celebrate Mother’s Day in Argentina. They have made an original proposal to collect the energy that mothers give in their day to day.

“Mother Energy” is the slogan of the Phillips campaign to celebrate Mother’s Day in Argentina, an original action that has surprised us. The Dutch multinational has proposed to collect the energy of Argentine mothers.

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The Gatorade’s advertising with a spectacular figure made of water drops

For the last Gatorade’s advertising they have made a spectacular animated figure with drops of water and none is made with CGI.

Technology has allowed us to reach unimaginable limits. Distinguishing between the real or the fictitious is a thin line that allows us to carry out works that were unthinkable.

These new techniques of accomplishment also reached the advertising productions. Computer animations, special effects and CGI filled the big productions of the multinationals. That’s why it made us happy to see how ingenuity, creativity and originality are still present in some advertising campaigns.

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‘L’amour’, a TV Commercial from Intermarché to present its new advertising campaign

A funny TV Commercial from Intermarché tells the love story between a young man and a cashier at the French supermarket.

For the premiere of his new campaign, Intermarché made a TV Commercial of 3 minute in which tells the story of love between a young man and a cashier from the French supermarket.

The TV Commercial from Intermarché entitled ‘L’amour’ is the first work of the French multinational with its new agency Romance and have made the premiere in a big way, just before the release of the French version of “The Voice” in an advertising space where the average spot price of 30 seconds is around € 80,000.

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The first New York Times TV Commercial in 10 years: ‘The Truth is Hard’

The first New York Times TV Commercial in 10 years reminds us that truth is more important than ever, and we must tell it.

Moden periodism sucks. False news and rumors spread thanks to the proliferation of news sites, opinion blogs and the use of social networks.

We already have a Denzel Washington speech talking about how fast you are spreading news is more effective than know the truth. No one contrasted the information, whether it was true or not, the important thing was to launch it and get the maximum number of visits.

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