Posts

Acción de Le DrugStore Parisien

The original Le Drugstore Parisien campaign to attract customers to your store

This original campaign of Le Drugstore Parisien has attracted customers to the store at zero cost.

We love simple and effective ideas. Many times you do not have to squeeze much brain to create a campaign that serves brands. Just look at the details we live every day to tie the knots and create an effective campaign at zero cost. This is the case of Le Drugstore Parisien’s original action to attract customers to its store.

Paris is one of the most visited capitals in the world and therefore has a ratio of stores higher than any other city. Under this scenario, it is very difficult to highlight, especially if you are a small store unknown to most people.

Read more

RunTour offers discounts depending on the people we takedown on a race

‘Thousand Winners’, RunTour promote the race by offering discounts depending on the people we takedown.

When you think you’ve seen it all, there’s always an original idea to surprise you. This is the case of the promotion that RunTour has made of his race in the Czech Republic. An original and successful proposal to publicize your race’s circuit and increase participation in them.

RunTour organizes various amateur races in the Czech Republic. It is the second in popularity among the riders and wanted to increase the number of registered athletes and income to be able to aspire to assault the first position.

Read more

A controversial Gillette commercial: “The best a man can be”

Gillette commercial has set fire to social networks by treating “toxic masculinity” to avoid it in future generations.

Something is changing in advertising. We echoed that society is forcing us to change the way brands are targeting consumers. Commercials like Billie’s depilation ad or Barbie’s “Dream Gap” advertising campaign. All of them make reference to gender equality in the most daily actions of life.

Now it is Gillette, a brand with the majority of products destined for men that want to change. His latest campaign entitled “The best a man can be” has shaked the social networks.

Read more

HBO en Twitter Los Soprano

HBO’s brilliant thread on Twitter to celebrate 20 years of The Sopranos

HBO en Twitter Los Soprano

A brilliant HBO action on Twitter to celebrate the 20 years of “The Sopranos” and it crash the net.

It is 20 years since the first episode of Los Sopranos was broadcast. The famous TV series created by HBO premiered on January 10, 1999 and became one of the best series in the history of TV. It marked a time as much for the quality of its narrative as for its impeccable realization. For many, it was the beginning of the quality series that we can enjoy today on different platforms.

To celebrate the anniversary, those responsible for digital marketing had a simple and even innocent idea; give as many people as possible nicknames Soprano style with its corresponding design. For that, they started to thread on Twitter where they could take their idea.

Read more

The Diesel fake shop in New York

The popular clothing brand creates its own Diesel fake shop in New York.

In New York there is a street that is the paradise of fakes. Located between Chinatown and Little Italy, Canal Street is full of copies of clothes at a ridiculous price. The logos and name of the brands are delirious and the haggling as essential art before closing the purchase.

The brands see how their image is devalued with a product of poor quality. Few ways exist to combat this scourge, since they are very well organized organizations and achieve a level of replication that is almost exact for the piece.

Read more

Samsung gives the Note8 to passengers on an Iberia flight

Samsung gives the Note8 to passengers on an Iberia flight to celebrate the launch of their new smartphone.

Yes, as you read it. Samsung gives the Note8 to passengers on a flight from Iberia. The surprising action was made on the flight Madrid – La Coruña at 7:30 am.

Behind this action are a marketing campaign to repair Samsung’s image brand. The previous terminal of the Korean company, the Note7 became infamous for the explosion of its batteries. One of the most famous cases was when some units exploded inside an airplane, causing panic attacks among the passengers.

Read more

Best emotional advertising

TOP5: Best emotional advertising seen on TV

Best emotional advertising

The emotions are a powerful selling tool. We take a look at 5 best emotional advertising seen on TV.

When making an advertising campaign, appealing to emotions usually gives a great result to get the consumer empathize with the brand, product or service that wants to offer us.

When we are told a story involves emotion, our brain is activated in multiple parts showing a more intense activity. The studies corroborate that we usually forget the mere data but remember the stories that have moved us. Emotional advertising is one of the pillars in which you define the meaning of Storytelling to generate empathy for the consumer.

Like motivational advertising campaigns, if done correctly has a double effect, the consumers are identified with history and therefore linked to the brand thanks to the activation of mirror neurons in the individual as part of neuromarketing.

Let’s take a look to the 5 best emotional advertising seen on TV.

Read more

Viral ad campaign from Heineken for the Champions League: TimeZone

TimeZone is the last viral ad campaign from Heineken for the Champions League for workers who watch the match in the office.

The Heineken advertising campaigns associated with the Champions League every day surprise us more. And it is not easy as they have been carrying out viral marketing campaigns very originals.

Read more

The Best Advertising Campaigns for the Champions League

TOP5: Best Advertising Campaigns for the Champions League

The Best Advertising Campaigns for the Champions League

Football and advertising: The Best Advertising Campaigns for the Champions League.

Every time a great event happens, brands make the best of themselves to communicate their product. It is a good place for creative people to develop their ideas. Leisure, fun, sport, friends, family, emotion and passion are some of the elements that allow you to make a original and fun advertising campaign.

Read more