Tencent’s emotional commercial tells the story of two brothers who save money to buy a phone.
Tencent Holdings Limited is a Chinese multinational that is dedicated to providing internet products and services. A company that dominates in its country everything that sounds like the Internet and globally the video game sector is one of the most unknown brands in the West. Something like the elephant in the room that nobody sees, it will be because of its low communication profile.
Since it was founded in 1998 by Ma Huateng and Zhang Zhidong, its growth has been exponential. Little by little it has a dominant presence in the video game sector. Control Riot Games, Supercell, and Grinding Gear Games; owns 40% of Epic Games; and has a presence at Ubisoft and Blizzard. Or what is the same, League of Legends, Fortnite, Brawl Stars, Clash of Clans, PUBG and World of Warcraft. They has so much power that President Donald Trump has put in its spotlight.
Well, now the company has launched a publicity campaign on the occasion of “99 Giving Day”, the most popular annual charity festival in China, sponsored by the Tencent Charity Foundation and thousands of other charities, companies, celebrities and the media. .
Tencent’s emotional spot is titled “Change for Good” and it puts us in the shoes of two brothers working part-time. The idea is to buy a phone and for this they do small jobs to save money. But just before getting the money, a small incident occurs that will change the plans of the children. A story that is very reminiscent of those Thai advertisements that made us shed a tear for their tender and emotional stories.
“Change for Good” refers to the children left behind in China, as well as the theme song for “99 Giving Day.” The collection has been 1.78 trillion RMB.