Ticket to Ride from Easy Taxi turns your traffic tickets into free travels through the app.
Since the irruption of the apps, the world of taxis has changed and the way to interact with the customer, too. There are many apps that allow you in any country to ask for a taxi without calling anyone like you used to. To that we add the Big Data that is generated with historical of expenses, kilometers crossed or times that the service has been used.
Companies like Uber have taken this advantage a step further allowing -not without much controversy- turning driving users into taxi drivers. The Uber app is the example to be followed by the competition and all those applications for smaller smartphones.
So we like the marketing campaign Ticket to Ride from Easy Taxi in Brasil, where it has launched a promotion that turns your traffic tickets into free travels through its integrated app service.
If you have committed some kind of infringement such as skipping a traffic light or going faster, from the account you can enter the barcode in the space of the app to add credits and be able to travel for free.