SOCIAL MEDIA FOR COSMETICS COMPANY

Social Media Strategy for a Cosmetics Company

The strategy in Social Media made for the cosmetics company has focused on the realization of quality content in the corporate blog with tips and tricks on beauty and cosmetics aimed at a female audience. This has allowed us to position the web page through SEO achieving a notable increase in the number of visits. In social networks we have established a conversation with the user, rewarding him for subscribing to our newsletters and offering him exclusive discounts by being a follower of the Facebook page. The periodic sending of newsletters gave to our public the offers and promotions highlighted in the online store as well as the conducting of contests to viralizar the page of Facebook.

Works: Creativity · Newsletters · Blog · Content Quality · Facebook · Contests

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