Nike’s commercial: “You Can’t Stop Us” is one of the adverts of the year.

31 July 2020/0 Comments/in Advertising, The best Nike commercials, TV ads, Viral Advertising /by telling things

Nike surprises us again with a split-screen ad titled “You Can’t Stop Us”.

Sometimes advertising surprises you again, makes you believe again and makes you fall in love again. There are advertising campaigns that mark a before and after and inspire those who see them. That is the art of advertising, convince yourself in 30, 60 or 90 seconds and change a bit of yourself. For great inspirational advertising campaigns we have many examples: “Think Different” by Apple, “For the human race” by Coca-Cola or “Thank You Mom” by P&G. But if there is any brand that takes advertising campaigns to another level, that is Nike.

At the advertising agency we are fans of the work done by the Wieden + Kennedy agency, in charge of Nike’s campaigns. A brand that has had advertising as a substantial axis of its expansion in the world. We all remember that fantastic “Good vs Evil” with Eric Cantona or the famous “Airport” with the Brazilian team.

More recently, it has continued to surprise us with campaigns such as “Air”, which was chosen as the best ad of 2018 by our agency, or “Dream Further”, in which the plea in favor of women’s football became stronger than ever. Today, Nike has surpassed itself again with a spectacular announcement of the best campaign of the year.

“The Used Jersey” PSG’s original sports marketing action

16 July 2020/0 Comments/in Marketing, Viral Advertising /by telling things

“The Used Jersey” is an original marketing action recorded on hidden camera.

At the telling advertising agency we love hidden camera marketing. A very common practice in the first decade of the 21st century that little by little has been fading in favor of other formats adapted to new forms of communication. However, in the world of advertising and marketing, such funny actions are remembered as those of TikTok, Nivea or the TV channel TNT.

Now the formula has evolved to the point of making it global. And, what would you say if they offer you to meet your sports idols? You just have to take a little risk before receiving the big surprise.

Snickers trolley consumers with a brilliant marketing campaign: #SnickersGate

28 November 2019/0 Comments/in Marketing, Viral Advertising /by telling things

Snickers exchanges his chocolates for Bounty and says nothing to his followers with #SnickersGate

The chocolate brand Snickers has carried out a brilliant marketing campaign trolling its customers. And the product, owned by the multinational Mars has been modified by a Bounty, the same form of chocolate but filled with coconut.

The innovative thing is that the brand decided not to make statements during the next 24 hours and thus let consumers talk. The answer was a massive wave of angry consumers who talked about the brand without understanding what was happening.

The Ten Best Commercials of 2019

19 November 2019/0 Comments/in Advertising, Best Marketing Articles, Historic Advertising, Marketing, Top10, TV ads, Viral Advertising /by telling things

A list with the ten best ads of 2019 according to our criteria. The best advertising campaigns and spots that have been released this 2019.

The year ends and we give the folder the first decade of the 21st century. A year full of great advertising campaigns, how could it be otherwise. A year where brands have launched their most vindictive messages and have clearly positioned themselves claiming and championing the various causes worldwide.

In the advertising agency telling we have been regularly telling all news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to take stock of the year. And it’s a good time to review the top ten best commercials of 2019. A totally subjective list and at our discretion, in which large advertising campaigns have been left out. Let’s start with the best commercials of 2019.

The SubWay commercial that was launched in 2016 and has gone viral

1 July 2019/0 Comments/in TV ads, Viral Advertising /by telling things

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The SubWay commercial: “Timeline” has gone viral on the internet after being released in 2016.

Internet it’s a rollercoaster. They can cast unknown characters such as the vitalistic woman with the Chewbacca mask into celebrity or they can sink the career of an actor. Internet moves by ephemeral tendencies capable of the best and the worst, you never know what can happen.

Today we bring you the rebirth of an advertising campaign that was launched in 2016. It has not been until now that it has gone viral and the Internet has discovered it. We talk about “TimeLine”, the SubWay commercial that represents the life of a young person from birth until he makes his own decisions.

The Grand Prix of Cannes Lions 2019

25 June 2019/0 Comments/in Advertising, Ambient, Branded Content, Branding, Graphic Design, Marketing, Outdoor Advertising, Social Media, Social Networks, Street Marketing, TV ads, Viral Advertising /by telling things

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

Best Commercials of 2019

21 June 2019/0 Comments/in Advertising, Marketing, Outdoor Advertising, The best commercials of, TV ads, Viral Advertising /by telling things

Un listado actualizado de los mejores anuncios de 2019.

The year is reaching its equator and big advertising campaigns are already coming up. At the end of the year we usually take stock and give our list with the best commercials of the year, as we did with the best commercials of 2018. So we will be doing a compilation of the best commercials that come out during the year. Great creative ideas that may be left out of our list, but that undoubtedly deserve our full attention.

This 2019 is being marked without any doubt by the change that brands are championing. A change that has had its maximum exponent with the celebration of the feminine world-wide one of soccer of Germany. Big brands have bet openly to lead those changes that society has been claiming for some time.

As always, in the advertising agency telling we are telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our twitter, Facebook, Instagram and our new Youtube Channel.

We leave you with the best commercials of 2019.

WWF has started the longest streaming in the world: Stop Plastic Pollution

4 June 2019/0 Comments/in Marketing, Viral Advertising /by telling things

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The longest streaming in the world shows us the time it takes for a plastic bottle to decompose.

The fight for climate change affects us all, and NGOs must increasingly squeeze their brains to get our attention. The National Geographic campaigns are a clear example that surprise and impact us.

Now, WWF wants to make us aware of the actions of the human being and how they influence our ecosystem. The plastic in nature is becoming an almost unsolvable problem. For this, WWF has launched a petition to the global leaders under the name of: “Stop Plastic Pollution”.

The Purina Billboard that analyzes the urine of dogs: Street-Vet

26 April 2019/0 Comments/in Marketing, Outdoor Advertising, Viral Advertising /by telling things

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The Purina billboard analyzes through a urine test the possible diseases that your dog may have.

Recently we talked about the benefits of outdoor advertising to conduct fun and original advertising campaigns. But it can also be useful to help people and animals. If the Red Bull advertising fence provided 72 hours of natural light thanks to its cans in a suburb of Vietnam; now the Purina Billboard helps us detect diseases that our dogs might have.

This billboard located in Paris analyzed by a urine test the possible infections and diseases that dogs may have.

Spend a night in the Louvre Museum with Airbnb

5 April 2019/0 Comments/in Marketing, Viral Advertising /by telling things

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The Louvre and Airbnb launched a contest where the winner can spend a night in the museum.

The Louvre Museum celebrates the 30th anniversary of the construction of its iconic glass pyramid. To celebrate, he has made an original contest in collaboration with Airbnb. The winner can spend a night in the famous museum.

It has been 30 years since architect Ieoh Ming Pei designed the Louvre’s glass pyramid. A work that has become an icon for France, standing at the height of the Eiffel Tower or the cathedral of Notre Dame.

Burger King burns McDonald’s advertising with this app

26 March 2019/0 Comments/in Advertising, Best Burger King Commercials, Viral Advertising /by telling things

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Burger King burns McDonald’s advertising with this Augmented Reality campaign.

Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald’s. A double-edged strategy, because although it may report visits and repercussions, being continuously watching your rival has its negative points. One that you are giving free publicity, the other is that you base your communication on attacks to the rival and that, in the end, it’s not useless.

That does not mean that consumers benefit from this strategy and advertisers sit down to enjoy their wildest ideas. One of these great ideas has come up in the department of Burger King Brazil: An app with which you can burn the advertising of McDonald’s to take you a free Whooper.

The Best Super Bowl Commercials

4 February 2019/0 Comments/in Advertising, The best commercials of, TV ads, Viral Advertising /by telling things

The best Super Bowl commercials between Los Angeles Rams and the New England Patriots.

Another year of SuperBowl arrives. And as always, in Telling, advertising agency brings you the best SuperBowl commercials. The moment of the year where all brands want to be. A space that has been seen by more than 100 million people live, and many more in later days.

You can almost say that we see a bit of a match between so many pauses, announcements and trailers. During the three and a half hours of the event, 50 minutes are advertising space. What was the best Super Bowl commercials? We leave you with the compilation of the #SuperBowlCommercials.

RunTour offers discounts depending on the people we takedown on a race

16 January 2019/0 Comments/in Marketing, Viral Advertising /by telling things

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‘Thousand Winners’, RunTour promote the race by offering discounts depending on the people we takedown.

When you think you’ve seen it all, there’s always an original idea to surprise you. This is the case of the promotion that RunTour has made of his race in the Czech Republic. An original and successful proposal to publicize your race’s circuit and increase participation in them.

RunTour organizes various amateur races in the Czech Republic. It is the second in popularity among the riders and wanted to increase the number of registered athletes and income to be able to aspire to assault the first position.

A controversial Gillette commercial: “The best a man can be”

15 January 2019/1 Comment/in TV ads, Viral Advertising /by telling things

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Gillette commercial has set fire to social networks by treating “toxic masculinity” to avoid it in future generations.

Something is changing in advertising. We echoed that society is forcing us to change the way brands are targeting consumers. Commercials like Billie’s depilation ad or Barbie’s “Dream Gap” advertising campaign. All of them make reference to gender equality in the most daily actions of life.

Now it is Gillette, a brand with the majority of products destined for men that want to change. His latest campaign entitled “The best a man can be” has shaked the social networks.

Hiscox shows us what a cyber attack would look like in real life

15 January 2019/0 Comments/in Marketing, Viral Advertising /by telling things

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The insurance company Hiscox shows us what a cyber attack in real life would be like with ‘Real World Hack’.

When we receive news of massive cyber attacks few times we are alarmed. We think that they are attacks aimed at large companies and our small business will not be affected. And it is not like that. In the UK, one in three businesses faces a cyber attack and do not know how to act when this happens.

The insurer Hiscox has wanted to show us with ‘Real World Hack’ what a cyber attack would be like in real life. The premise is clear, move the steps that hackers follow to control your business and ask for reward to unlock it.